Corporate Giving: A 21st Century Approach
Corporate giving has advanced from its traditional position as a locally focused, often reactionary check-writing activity. Today, many companies manage highly-visible, well-structured programs that span geographic borders and align giving with core business capabilities. The 21st century generation of corporate giving is transforming the arena once again, repositioning it as a comprehensive portfolio of strategic, long-term, value-based programs.
This program will help you as a professional with corporate giving responsibilities to evaluate the current state of your giving portfolio within a best practices perspective. Through interactive engagement with others in the course, you will begin to apply the concepts and lessons of the contemporary approach to corporate giving.