Naming your foundation is often a significant exercise. Like choosing a name for your child, the act of choosing a name for your foundation forces you to think about your intentions and the impression you want to create. Do you want your foundation to bear your family name, forging a link between your philanthropy and your heritage? Would you prefer a name such as The Foundation for Child Welfare that emphasizes your mission instead of your identity? For many philanthropists, the question of what to name the foundation raises personal and potentially profound issues about motivations and aspirations.