Getting More from Corporate Giving


Categories: Advisors

For many companies, philanthropy is closely tied to corporate identity, supporting the company’s marketing and branding objectives, engaging its employees, and enhancing its relationship with the community (or communities) it serves. The emerging trend is for a company’s values, interests, and brand to be integrated into everything that it does, including and especially its philanthropy. And for companies that seek optimal integration between their charitable efforts and their corporate identity, a foundation is often the vehicle of choice because a foundation, which has a core philanthropic mission, lends itself to a more strategic approach to giving.

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