How to Talk to Your Clients About Their Philanthropy


Categories: Advisors

According to “Giving USA 2012: The Annual Report on Philanthropy,” 80% of households in the U.S. give to charity every year. High-net-worth individuals give at even higher levels. According to a 2012 Bank of America study, 95% of households with a net worth in excess of $1 million give to charity annually as do 98% of families with a net worth in excess of $5 million.

With so many of their clients engaged in philanthropy, you would think that the majority of financial advisors would be engaged in conversations about the place of giving—both outright and planned—in their clients’ wealth management strategies. You would be wrong.

A surprising number of advisors are reluctant to engage their clients in conversations about their philanthropy, even though many studies show that most clients would actually welcome the advice in this area. This whitepaper will help you bridge that gap.

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